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BOOK
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Coming Soon!
Zillow-Proof Your Career: Build a Sustainable Real Estate Business Based on Lasting Relationships
In today's competitive real estate market, agents need more than just online listings to thrive. "Zillow-Proof Your Career" offers a refreshing perspective, emphasizing genuine connection and personalized service to build a sustainable, referral-based business.
Industry veteran Rodney Michael, drawing on four decades of experience, provides a practical, step-by-step guide to transforming every client interaction into an opportunity for a deeper, more meaningful relationship. Learn to create memorable client experiences, integrate technology seamlessly, generate referrals through genuine connection, and build a lasting legacy.
This book is your guide to a more fulfilling and successful real estate career, enabling you to become less reliant on third-party leads by building your own robust pipeline.
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BIO
Rodney Michael - Real Estate Visionary & Entrepreneur
With over four decades of experience, Rodney Michael has transformed the landscape of real estate and entrepreneurship through his innovative strategies, resilience, and dedication to relationship-building. From his humble beginnings as a novice in the industry to becoming a leader in niche real estate markets, Rodney’s career exemplifies success driven by adaptability and client-focused practices.
As a pioneer in digital marketing for real estate, Rodney was among the first in his market to establish a strong online presence. His forward-thinking approach propelled him to the forefront of listings and sales in just two years. His expertise spans multiple niches, including hunting and recreational land, historic properties, country homes, and commercial development—diversifying revenue streams and creating stability in fluctuating markets.
Throughout his career, Rodney has successfully closed thousands of transactions, managed over 15,000 property listings, and optimized tens of thousands of property photos, videos, and descriptions. He has developed custom GIS maps and was an early adopter of cutting-edge technology like drone imagery to elevate property presentations.
Beyond his technical prowess, Rodney is a relationship-driven professional. He’s built lasting connections with tens of thousands of clients, leveraging trust and exceptional service to grow a sustainable, referral-based business. His dedication extends beyond real estate; he co-founded a nonprofit organization that assists underserved landowners, ensuring impactful community development.
Rodney’s entrepreneurial ventures include land sourcing for solar companies, collaborating with universities and NGOs, and launching successful digital platforms. His expertise in bridging public and private sectors underscores his versatility and commitment to meaningful innovation.
Having overcome significant personal and professional challenges, Rodney brings a unique perspective to his work. His story of resilience—surviving bankruptcy and childhood trauma—fuels his mission to inspire others. Today, Rodney continues to integrate cutting-edge technology like artificial intelligence into his practices, offering unparalleled value to clients and fellow professionals.
As a published author, Rodney shares his proven strategies for cultivating lifelong client relationships and building thriving businesses. Whether you’re a seasoned professional or new to real estate, Rodney’s insights provide a roadmap to lasting success.